Jo Malone – Pear & Freesia Branding Concept

This branding concept reimagines Jo Malone’s Pear & Freesia scent through a bold, pop-art-inspired aesthetic. Vibrant colors, graphic contrasts, and playful compositions bring a fresh, modern energy to the brand’s signature elegance. The design reflects the fragrance itself—crisp, juicy pear notes balanced with delicate freesia—translating scent into a visual statement that feels both sophisticated and striking.